Amazon PPC Management

Amazon PPC Management

Amazon Pay-Per-Click advertising is the most powerful tool available to accelerate product visibility and sales velocity on the platform. But without expert management, PPC campaigns can quickly become expensive with minimal returns. Eboostory's Amazon PPC specialists build, manage, and continuously optimize your advertising campaigns to ensure every dollar you spend is working as hard as possible — lowering your ACoS, increasing your sales, and improving your organic rankings simultaneously.

Campaign Structure & Strategy

We build a comprehensive PPC campaign structure tailored to your product, goals, and budget. This includes Sponsored Products campaigns for direct sales, Sponsored Brands campaigns for brand visibility, and Sponsored Display campaigns for retargeting. Each campaign type serves a specific purpose in your overall advertising funnel — from capturing new customers to re-engaging those who viewed your product but did not purchase.

Keyword Research & Match Type Strategy

We identify high-converting keywords across broad, phrase, and exact match types to balance reach with precision. Our strategy starts with auto campaigns to discover converting search terms, then graduates into optimized manual campaigns where we bid aggressively on your best performers and cut spend on anything that is not generating profitable returns.

Bid Management & ACoS Optimization

We continuously monitor and adjust bids based on conversion data, keyword performance, day-of-week trends, and competitor activity. Our goal is to maintain your Advertising Cost of Sale (ACoS) within a profitable range while maximizing the total number of sales your campaigns generate. We do not set and forget — active bid management is what separates profitable campaigns from wasted ad spend.

Negative Keyword Management

One of the most overlooked aspects of PPC management is eliminating irrelevant traffic. We rigorously add negative keywords to prevent your ads from showing for searches that will never convert — saving your budget for the searches that actually matter and improving your overall campaign efficiency.

Campaign Scaling & Growth

Once campaigns are profitable, we scale them systematically — increasing budgets on top performers, launching new campaigns for related keywords, and expanding into new ad formats. Scaling is done carefully and data-driven to ensure profitability is maintained as your ad spend grows alongside your business.

Detailed Reporting & Insights

You receive clear, easy-to-understand performance reports covering impressions, clicks, spend, sales, ACoS, and ROAS. We explain what is working, what we are changing, and what the plan is going forward — full transparency at every step of the process.