EBOOSTORY

eBay Advertising & Promotions

Leverage eBay's powerful advertising and promotional tools to increase product visibility, drive more traffic to your listings, and accelerate sales growth.

eBay Advertising & Promotions

eBay Advertising & Promotions

eBay offers a growing suite of advertising and promotional tools that give sellers powerful ways to increase their product visibility beyond organic search rankings. From Promoted Listings that place your products at the top of search results, to Seller Hub Promotions that create compelling purchase incentives for buyers, eBay's advertising ecosystem provides cost-effective opportunities to drive more traffic, increase conversion rates, and grow revenue across your entire catalog. Eboostory manages your complete eBay advertising and promotions strategy — combining the right tools in the right way to maximize your return on every dollar you invest in growing your eBay business.

Promoted Listings Standard

eBay Promoted Listings Standard is eBay's most widely used advertising tool, allowing sellers to boost their listings to premium search positions on a cost-per-sale basis — meaning you only pay the ad fee when a buyer clicks your promoted listing and purchases within 30 days. We manage your Promoted Listings campaigns strategically — selecting the right listings to promote, setting competitive ad rates based on category benchmarks, and continuously optimizing to maximize the sales uplift relative to your advertising cost.

Promoted Listings Advanced

For sellers who want greater control and top-of-search placement, eBay Promoted Listings Advanced operates on a cost-per-click model similar to traditional paid search advertising. We build and manage Advanced campaigns with precise keyword targeting, strategic bid management, and continuous performance optimization to achieve top search placement for your most important listings while maintaining a profitable cost per acquisition.

Seller Hub Promotions

eBay's Seller Hub Promotions tool allows you to create powerful buyer incentives including order discount promotions (spend X get Y% off), multi-buy discounts (buy 2 get 10% off), sale events with markdown pricing, and volume pricing tiers. We design and manage promotions that are strategically timed and structured to increase average order value, move slow-turning inventory, and create urgency that accelerates purchase decisions without unnecessarily eroding your profit margins.

Markdown Manager & Sale Events

Strategic use of eBay's Markdown Manager creates time-limited sale events that generate buyer urgency and increase conversion rates on listings that have traffic but are not converting at their potential. We plan and execute markdown campaigns around key shopping periods, seasonal events, and inventory management needs — creating genuine sale moments that drive sales spikes while maintaining the perception of value for your brand and products.

Campaign Performance Analysis & Optimization

We track the performance of every advertising campaign and promotion running across your eBay store — monitoring impressions, clicks, conversion rates, ad fees, and net revenue impact. Every campaign is evaluated against clear performance benchmarks and continuously optimized based on real data. Underperforming campaigns are adjusted or replaced, and successful strategies are scaled and replicated across more of your catalog to compound your advertising returns over time.

Choose Your Growth Plan

No hidden fees. No lock-in contracts. Just results-focused packages.

Setup Package
$500 $1,200
one-time

Complete eBay seller account setup with product listings and professional store design.

  • eBay seller account setup
  • Product listings
  • Store design
  • Basic keyword research
  • Initial store configuration
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Scale Package
$4,000 $7,000
per month

Enterprise-level eBay store scaling with advanced advertising and dedicated account manager.

  • Full account management
  • Advanced PPC advertising
  • A+ content creation
  • Multi-store management
  • Dedicated account manager
Get Started